With problematic brands like Aunt Jemima and Uncle Ben being dropped, how can brand owners prevent third parties from hijacking the discontinued marks?
There are a lot of IP service providers out there. In this post I attempt to provide some guidelines for helping companies to assess IP counsel and choose the right one.
A well-organized Reputation Management Plan is now a required tool in any corporation’s communication portfolio. Here are a few ideas that should go into your Reputation Management Plan.